What are the main HubSpot updates for June 2025?
June brings meaningful improvements that solve real workflow problems. From a completely rebuilt AI assistant to better revenue visibility, these updates focus on reducing manual work and improving decision-making accuracy.
Here are 8 updates that caught our attention and could make a real difference for your team.
TABLE OF CONTENTS
A completely rebuilt AI assistant with cutting-edge technology for smarter conversations and deeper insights.
Complex questions get nuanced answers with better context understanding. The rebuilt architecture delivers faster, more reliable performance while providing advanced planning capabilities. This transforms how teams interact with their HubSpot data, making insights more accessible and actionable. Note that data is now stored for 30 days to enable more intelligent conversations, though HIPAA customers remain on the previous version.
Available for: All Hubs (All Tiers)
Customize the data well on deals index pages to display metrics most relevant to your business.
Generic dashboards become personalized decision-making tools. Remove irrelevant metrics and create custom ones that align with your sales methodology. This eliminates information overload and helps sales teams focus on the data points that actually indicate deal health and pipeline progress.
Available for: Sales Hub (Professional and Enterprise)
Answer incoming calls to your HubSpot numbers directly from the mobile app with full contact information.
Remote work becomes truly seamless. See caller details before answering, record calls automatically, and log everything to your CRM without losing context. This eliminates the disconnect between desktop and mobile calling, keeping your sales process consistent regardless of location.
Available for: Sales and Service Hub (Starter and above) - Private Beta
Use associations with custom objects when building Zaps, expanding automation possibilities.
Complex data relationships can now flow between HubSpot and other systems. This opens automation use cases that were previously impossible, allowing teams to sync sophisticated data structures across their entire tech stack. Better integration means less manual data entry and fewer synchronization errors.
Available for: Enterprise Customer Platform, Marketing Enterprise, Sales Enterprise, Service Enterprise
Analyze revenue based on line items using billing start dates instead of deal close dates.
Revenue forecasting becomes accurate without custom objects or third-party tools. Track monthly recurring revenue from both closed and open deals, monitor performance by individual products, and identify revenue gaps before they impact operations. This gives sales teams the visibility they need for strategic resource allocation.
Available for: Sales Hub (Professional and Enterprise) - Private Beta
What it is:
Clean phone numbers automatically using a dedicated workflow action.
Why it matters:
Data quality improves without manual effort. Format phone numbers to international standards and append default country codes where missing. This ensures consistent, callable phone data across your entire database, improving both outreach success rates and reporting accuracy.
How it works:
Available for: Professional Customer Platform, Enterprise Customer Platform, Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise, Ops Pro, Ops Enterprise, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise, Smart CRM Professional, Smart CRM Enterprise - Private Beta
What it is: Turn contact lists into context for AI to create audience-specific content.
Why it matters: Account-based marketing becomes scalable. Use existing segmentation to generate content tailored to specific customer segments. This bridges the gap between broad marketing campaigns and personalized outreach, helping teams create relevant content without starting from scratch for each audience.
How it works:
Available for: Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise - Private Beta
Sync custom lifecycle stages from HubSpot directly to Facebook's Conversions API for better ad targeting.
Ad optimization improves through precise customer journey data. Facebook gets better signal about your specific sales process stages, leading to more effective targeting and lower cost per acquisition. The Conversions API creates a direct connection between your marketing data and Meta's ad system, reducing costs by up to 19.2% for quality leads while improving measurement across the full customer journey. This gives you more control over data sharing and creates more reliable connections than the Meta Pixel alone.
Available for: Professional Customer Platform, Enterprise Customer Platform, Marketing Pro, Marketing Enterprise
June's updates represent a clear focus on reducing friction in daily workflows. The rebuilt Copilot makes data insights more accessible, while enhanced revenue reporting gives sales teams the visibility they need for accurate forecasting. Combined with better mobile capabilities and improved automation, these features address the operational challenges we see most often with growing organizations.
These innovations align with our mission to make your business smarter. Whether it's automation, reporting, or CRM flexibility, we help you put these features into action strategically.
Want to see how these updates could support your operations? Let's talk.
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