As March winds down and we prepare for Q2 2025, HubSpot has rolled out several powerful updates to streamline your workflow and boost efficiency. From AI-powered prospecting to enhanced testing capabilities, these updates aim to help your team maintain momentum and achieve your business goals.
1. Breeze Prospecting Agent: Your AI Sales Development Partner
Perfect for: Sales Ops, Admins, Reps, and AEs working in account-based selling motions
Transform your target accounts from researched to reached out in minutes instead of days. This powerful beta feature researches companies and contacts in your CRM to understand their business needs and intent signals, then crafts personalized outreach at the optimal time.
Key features include:
- Multiple selling profile support
- Bulk agent account research
- Target accounts integration in the Sales Workspace
- AI email drafting from the Sales Workspace
- Agent-powered research and personalized outreach
How to Get Started:
- Configure the agent with your selling information, preferred inbox, and CTA
- Enroll companies manually through Target Accounts or the Sales Workspace
- Choose autonomy level: semi-autonomous (you review before sending) or fully autonomous
- Track performance in the Analyze tab
HubSpot Product Updates
2. HubSpot Home Page: Your Personalized Command Center
Perfect for: All HubSpot users across marketing, sales and service teams
Navigate to the right data quickly and take the next best action with HubSpot's redesigned Home page. This personalized dashboard makes you more efficient at navigating HubSpot, getting to your tasks quickly, and expanding the value you get from the platform.
Key features include:
- "Pick up where you left off" links to in-progress work
- "Needs your attention" notifications for approvals and errors
- Personalized recommendations for tools you should be using
- Data-driven suggestions for your next actions
How to Get Started:
Access the Home page by clicking the "Home" icon at the top of the global navigation bar.
HubSpot Product Updates
3. Sales Workspace Dashboards: Key Metrics at Your Fingertips
Perfect for: Sales reps, managers, and leadership teams
Keep your sales team informed without disrupting their workflow. This update brings customizable dashboards directly within the sales workspace, displaying your most important metrics without requiring reps to switch between tools.
Key benefits include:
- Instant access to performance data without leaving the sales workspace
- Leverages existing dashboards, eliminating the need to create new ones
- Enables admins to curate relevant metrics for their teams
How to Get Started:
- Click on the "Add Dashboard" button in the Sales workspace
- Select your preferred dashboard and update visibility settings
- Click "Add Dashboard" to finish
HubSpot Product Updates
4. New Sidebar in the Marketing Email Editor: A More Intuitive Experience
Perfect for: Email marketers and content creators
The refreshed sidebar in the Marketing Email Editor improves accessibility and usability of key tools and features while introducing a new email contents tree for better navigation.
Key features include:
- Streamlined drag-and-drop modules, layouts, and saved sections
- New Email Contents tree showing all sections and modules
- Enhanced Template Design options for layout and styling
- Improved visualization of your email structure
How to Get Started:
Access the new sidebar next time you create or edit a marketing email.
HubSpot Product Updates
5. Smarter Campaign Goals Experience: Strategic Goal Setting
Perfect for: Marketing managers and campaign strategists
Set, track, and report on campaign goals with the new Campaign Goals Tracker. This redesigned experience offers a more sophisticated approach to goal management and reporting.
Key features include:
- 10+ default campaign goal templates (generate leads, reduce cost per contact, etc.)
- Customizable goal details and reporting frequency
- Clear target setting for campaign evaluation
- Tailored reports in the Performance tab
How to Get Started:
Navigate to the Campaigns Performance page, click 'set campaign goal' and follow the 3-step process.
HubSpot Product Updates
6. Phone Number Property Validations: Enhanced Data Quality
Perfect for: Data managers, sales teams, and international organizations
Ensure consistency and quality in your phone number data with new validation rules and default country code settings. This feature helps maintain data cleanliness and improves contact accuracy.
Key benefits include:
- E.164 format validation for international compliance
- Default country code assignment for numbers missing one
- Improved data consistency across your CRM
- Better calling experiences for sales teams
How to Get Started:
Navigate to Objects > Settings > Properties > Edit Property to configure validation rules.
HubSpot Product Updates
7. Improved Workflow Testing: Build With Confidence
Perfect for: Marketing operations, automation specialists, and workflow builders
Gain deeper insights into how your workflows will perform with enhanced testing capabilities. This update provides more clarity around enrollment eligibility, the path records take through your workflow, and how specific actions will work.
Key improvements include:
- Detailed breakdown of enrollment eligibility across all trigger types
- Visual representation of record paths through the workflow
- Clearer insights into branch decision-making
- Easy preview of marketing emails during testing
How to Get Started:
Click "Test" in the top right corner of any workflow and select a record to test.
HubSpot Product Updates
8. Updated Call Summaries: AI-Powered Call Intelligence
Perfect for: Sales representatives and customer success teams
Get more value from your recorded calls with expanded AI-generated call summaries. This update helps you quickly understand call context without listening to the entire recording.
New summary components include:
- Key notes extracted from the conversation
- Topics discussed during the call
- Next steps and action items
- Comprehensive call intelligence in an easy-to-scan format
How to Get Started:
- Configure Conversation Intelligence settings (enable recordings and transcription)
- Configure AI settings (toggle on customer conversation data and Copilot access)
- Navigate to the Call index page to review summaries of recorded calls
HubSpot Product Updates
9. HubSpot In-meeting App for Google Meet: Seamless CRM Access
Perfect for: Sales teams, account managers, and customer success managers
Access and update HubSpot records directly from your Google Meet calls without switching windows. This integration helps maintain conversation flow while having all customer information at your fingertips.
Key capabilities include:
- Creating new contact records during meetings
- Associating meetings with relevant HubSpot records
- Adding notes to contact records in real-time
- Accessing HubSpot playbooks during calls
How to Get Started:
- Install HubSpot's Google Meet integration
- During a meeting, click the 'Apps icon' and select "HubSpot App for Google Meet"
- Log in to your HubSpot account to access all features
HubSpot Product Updates
10. OpenAI Integration for Custom Workflow Actions: Tailored AI Automation
Perfect for: Operations teams, developers, and enterprise organizations
Connect your own OpenAI account to HubSpot to power AI-driven workflow actions with greater flexibility and control. This private beta integration allows you to use your OpenAI project API key for custom automation needs.
Key benefits include:
- AI workflow automation using your own OpenAI account
- Cost management through your OpenAI billing
- Unified app management in HubSpot
- Custom prompt configuration for workflow actions
How to Get Started:
This feature is in private beta. Apply through the form: https://forms.gle/NhYsaLTjtXqbcfWVA
HubSpot Product Updates
Looking Ahead
These March updates show how HubSpot keeps making business processes simpler and more efficient. Whether you're in sales, marketing, operations, or service, these new features give you the right tools to start your Q2 with confidence.