As we wrap up 2024, HubSpot continues to enhance its platform with powerful features that streamline your business operations. November brings significant updates focused on data quality, workflow efficiency, and marketing effectiveness. Let's dive into the key improvements that will make your business smarter.
Ready to maximize these new features? Book a discovery call with our team.
TABLE OVERVIEW
Admins can now make association labels mandatory when creating new records. For example, every new deal must have a contact labeled as "primary buyer."
Source HubSpot - Product Updates
No more messy data!
This feature ensures your team maintains consistent relationship tracking across all records, making reporting and relationship management crystal clear.
Professional and Enterprise customers across all hubs.
A simple way to remove specific records or entire lists from your active lists without complex workarounds.
Gone are the days of tedious list management!
Instead of creating complex filter combinations or typing out individual email addresses, you can now exclude records with just a few clicks.
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Available across all hubs and tiers.
To learn more about how to create and use lists.
Sales reps can now maintain and switch between multiple email signatures within HubSpot.
Perfect for teams who communicate with different audiences or in multiple languages. No more manual signature editing for each email!
Configuration steps:
1. Manage signatures in Settings > General > Email
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Sales Hub Professional and Enterprise users.
Add and save custom quick filters for your contact, company, deal, ticket, and custom object views.
Speed up your data analysis with instant access to your most-used filters. No more recreating the same filters over and over!
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Available from Starter tier upwards across all hubs.
Access Breeze Copilot's AI assistance while on active calls within HubSpot.
Get real-time support during calls! Whether you need quick information or help drafting follow-ups, Copilot has your back.
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Professional and Enterprise users in Sales and Service hubs.
A new ROI reporting feature that shows the return on investment for your marketing campaigns as a percentage.
Source HubSpot - Product Updates
Finally, a straightforward way to measure campaign success! No more complex spreadsheets or manual calculations to justify your marketing investments.
Source HubSpot - Product Updates
Marketing Hub Professional and Enterprise users.
Access key HubSpot sales features directly from your Google Calendar through the Chrome extension.
Source HubSpot - Product Updates
Stop jumping between tabs! Now you can manage your meetings, follow-ups, and CRM updates without leaving your calendar.
Source HubSpot - Product Updates
AI-powered A/B testing suggestions for your landing page copy (excluding dynamic content).
Take the guesswork out of A/B testing! Let AI suggest meaningful variations that could improve your conversion rates.
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Content Hub Professional and Enterprise users.
Quick column management through right-click options in index tables.
No more diving into settings menus! Customize your view in seconds with simple right-click actions.
Source HubSpot - Product Updates
Available across all hubs and editions.
Enhanced UTM management with better visibility and automatic unique identifiers.
Say goodbye to UTM conflicts and confusion! Track your campaigns more effectively with automatically unique UTMs that won't break when you rename campaigns.
Source HubSpot - Product Updates
Marketing Hub Professional and Enterprise users.
Add countdown timers to your pop-up and embedded CTAs.
Source HubSpot - Product Updates
Create urgency and boost conversions! Perfect for limited-time offers, events, and promotional campaigns.
Note: Not available for marketing emails.
Source HubSpot - Product Updates
Marketing and Content Hub users (Starter, Professional, and Enterprise).
These November updates reflect HubSpot's commitment to making your business operations smoother and more efficient. From better data management to AI-powered call assistance, each feature addresses specific pain points we've heard from our clients.
Want to learn how to leverage these features for your team? Let's connect for a discovery call!