HubSpot Quotes vs DealHub CPQ: A 2025 Comparison Guide

In the high-stakes game of sales, the right CPQ tool can be your secret weapon or your biggest headache. Whether you're a VP of Sales or a RevOps professional, this comparison provides key insights into HubSpot Quotes vs. DealHub CPQ to help you make an informed decision that will enhance your sales efficiency and give you a competitive edge. With recent market developments, including the Salesforce CPQ transition, this comparison has become increasingly relevant for organizations evaluating modern quoting solutions.

Insights from:

• Carl Bouckaert - CEO Elixir
• Wouter Gijsbertsen - MD elixir in the Netherlands
• Samuel Bratsztejn - VP Partnerships & Strategic Alliances DealHub.io
• Tomas Riis Jensen - Strategic Partner Development Manager at HubSpot

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TABLE OVERVIEW

What is CPQ?

CPQ Within the RevOps Framework: Bottlenecks and Solutions

The Benefits of Using CPQ

HubSpot Quoting: How does it fit in my sales process?

DealHub.io: Functionalities in a Nutshell

HubSpot vs. DealHub.io: When to Choose What

Expert Insights

Making Your Decision

What is CPQ?

CPQ stands for Configure, Price, Quote. It is a software solution designed to streamline and automate the quoting process. CPQ systems help businesses quickly and accurately generate quotes, manage pricing structures, and handle complex product configurations. By automating these tasks, CPQ tools minimize errors, accelerate sales cycles, and enhance the overall customer experience.

Read about our CPQ Guide - here

CPQ Within the RevOps Framework: Bottlenecks and Solutions

CPQ is a key component of the Revenue Operations (RevOps) framework, designed to optimize the end-to-end sales process. However, without an effective CPQ solution, various bottlenecks can impact efficiency:

• Manual Pricing Errors: Errors in pricing can lead to financial losses and customer dissatisfaction.
• Complex Product Configurations: Handling intricate configurations manually can be cumbersome and prone to mistakes.
• Approval Delays: Lengthy approval processes can slow down deal closures and impact customer satisfaction.
  

Addressing CPQ Bottlenecks

A robust CPQ solution can resolve these issues by:

• Automating Pricing and Discounts: Reduces the risk of human error and accelerates the quoting process.
• Simplifying Product Configurations: Facilitates complex configurations with guided selling and automated recommendations.
• Streamlining Approval Processes: Implements advanced approval workflows to minimize delays.

Read about How Can CPQ-solutions Solve 5 Common Sales Quoting Bottlenecks - here

The Benefits of Using CPQ

Implementing a CPQ solution brings numerous benefits, including:

• Enhanced Quote Accuracy: Reduces the risk of errors in complex pricing scenarios.
• Faster Quote Generation: Speeds up the sales cycle, improving efficiency.
• Increased Customer Satisfaction: Provides a seamless and accurate quoting experience.

Wouter: "Implementing a CPQ solution can reduce errors and speed up the sales process, leading to increased revenue and customer satisfaction."

HubSpot Quoting: How does it fit in my sales process?

HubSpot’s quoting tool is effective for straightforward quoting needs but does not encompass the full range of CPQ functionalities.

HubSpot Quoting Functionality

For basic quoting requirements, HubSpot offers:

• Ease of Setup and Maintenance: Quick to implement with minimal complexity.
• User-Friendly Experience: Intuitive design that enhances usability.
• Digital Signature and Payment Integration: Facilitates seamless management of signatures and payments.

Carl - "HubSpot's quoting tool offers a straightforward solution for simple quoting needs, but it lacks the advanced features of a full CPQ system."

Extended HubSpot Capabilities

For more advanced quoting needs, HubSpot can be extended through the Elixir Technology Platform (ETP) to include:

• Custom Quote Templates: Tailor quotes to meet specific business requirements.
• Price Calculations Based on ERP Data: Utilize detailed data for accurate pricing.
• Logistic Information: Incorporate product availability and other logistical details.

DealHub.io: Functionalities in a Nutshell

DealHub.io offers a complete sales engagement suite that includes advanced CPQ functionalities:

• Complete Sales Engagement Suite: Encompasses CPQ, Contract Lifecycle Management, Subscription Management, and more.
• Guided Selling with Sales Playbooks: Provides personalized workflows to guide sales reps through the quoting process.
• Advanced Configuration: Automatically configures products, pricing, and content.
• Collaborative Deal Rooms: Facilitates interactive deal management with clients.
• e-Signature Integration: Supports secure and efficient contract signing.
• Rapid Implementation: Deploys in weeks rather than months.

Features playbooks and decision trees to guide sales reps through complex configurations.

Sam: "Guided selling helps sales reps navigate complex product configurations and pricing, ensuring accuracy and efficiency."

HubSpot vs. DealHub.io: When to Choose What

Choosing between HubSpot and DealHub depends on your specific requirements:

When to choose for HubSpot Quotes?

• If your needs are straightforward and you require basic quoting functionalities.
• Ideal for companies seeking quick setup and ease of use without extensive customization.

When is DealHub.io the Better Fit?

• If your organization deals with complex configurations and requires advanced features like guided selling and collaborative dealrooms.
• If you need a robust CPQ solution that integrates deeply with your CRM and other systems.

Comparison

Expanded Comparison Insights from elixir:

"When choosing between HubSpot Quotes and DealHub CPQ, consider your company’s specific needs. For straightforward quoting with rapid implementation, HubSpot Quotes may be ideal. However, if your sales process involves complex configurations and requires advanced features like guided selling and collaborative deal rooms, DealHub CPQ is likely the better choice."

7. Expert Insights

Carl - CEO elixir highlighted: “HubSpot’s quoting tool is excellent for simpler cases. However, for more sophisticated quoting capabilities and advanced sales engagement features, DealHub is a great option.”

Tomas from HubSpot added, “HubSpot provides a robust quoting tool for basic needs, but DealHub offers an extensive CPQ solution for organizations that require advanced features and capabilities.”

8. Making Your Decision

Selecting the right CPQ solution involves evaluating your sales process complexity and business needs. Assess the functionalities of each tool and determine which aligns best with your goals.

Timing Considerations: With market transitions creating evaluation windows, consider implementation timelines carefully. HubSpot Quotes offers immediate deployment for basic needs, while DealHub provides comprehensive CPQ capabilities with 8-12 week implementation schedules that include migration support from legacy platforms.

Consider factors such as:

• Current quoting complexity
• Integration requirements
• Team size and technical expertise
• Growth projections and scalability needs
• Budget and implementation timeline

Read about evaluating CPQ blog - here