[INBOUND17] 10 sessions to attend at Inbound17

[fa icon="calendar'] Sep 21, 2017 3:50:00 AM / by Kim Anh Nguyen posted in Inbound marketing, Customer Journey Alignment, Customer Relationship Management, HubSpot Integrations, Google Maps, Insider, Marketing Automation, lead generation

HubSpot's Inbound17 Event is a few days away! There are many workshops and keynotes to choose from and attend. So here's a selection of 10 sessions to put in your agenda.
This selection focusses on Customer Journey Alignment: Bridge the gap between sales and marketing to make the most out of your inbound investments!

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Abandoned leads, and other signs your customer journeys aren’t aligned

[fa icon="calendar'] Sep 14, 2017 4:25:00 PM / by Kim Anh Nguyen posted in Customer Journey Alignment, API integrations, HubSpot Integrations, lead generation, Marketing Automation, Customer Relationship Management, Inbound marketing, Insider

With tools like HubSpot or Marketo, inbound methods can improve your SEO, bring visitors, and position your company as an expertBut very often, the potential of a marketing software isn't fully reached. 

Converting leads is still the main priority for 70% of companies, but only 22% of employees consider that customer journeys are aligned. (Read more in our State of Inbound blog)

Is that the case at your company? How can you solve it? 
Here are 4 signs it's time to improve your Customer Journeys Alignment.

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Discover our HubSpot integrations at #Inbound17

[fa icon="calendar'] Sep 11, 2017 4:00:00 PM / by Kim Anh Nguyen posted in Insider, Customer Journey Alignment, Customer Relationship Management, ElixirSync, Google Maps, Inbound marketing, HubSpot Integrations, Marketing Automation

As a HubSpot Partner, it is with great excitement that we announce we will be present at this year's HubSpot's INBOUND17 event as a sponsor. Join us on September 25-28 in Boston at booth S4!

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Best practices to succeed in your HubSpot Integration

[fa icon="calendar'] Jun 22, 2017 3:04:57 PM / by Kim Anh Nguyen posted in API integrations, Customer Journey Alignment, ElixirSync, English, Customer Relationship Management, HubSpot Integrations, Inbound marketing, Insider, Marketing Automation, lead generation

Like the State of Inbound rightfully reported, Sales and Marketing Alignment is challenging in companies of all sizes and sectors. "Closed-Loop Reporting" and "Smarketing" are no longer buzz words: these priorities must be tackled as soon as possible. Obviously, this starts with an integration between Marketing Automation and CRM toolsLess obviously: it often proves to be more challenging than a simple data migration.  In this week’s article, read about some of the best practices to help your company succeed in any HubSpot integration project

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