How to display external customer data in HubSpot using CRM extensions

[fa icon="calendar'] Sep 6, 2018 12:50:00 PM / by Kim Anh Nguyen posted in CRM extension, HubSpot Integrations, Marketing Automation, Customer Journey Alignment, lead generation, Inbound marketing, Customer Relationship Management, ElixirSync

Last year, HubSpot announced CRM Extensions.  Quickly, this feature have allowed many HubSpot users to display a button  or show external information into a small window of a company or contact’s profile.  In the most common uses, this allows you to delete a contact in a linked CRM, display the last invoice, or other similar quick actions. That being said, more original use cases are possible!
In this blog, learn how CRM extensions were leveraged in our app to trigger an additional window of information about customers, all within a click in HubSpot!

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Consider these data sources to optimize HubSpot campaigns!

[fa icon="calendar'] Mar 6, 2018 2:30:00 PM / by Kim Anh Nguyen posted in HubSpot Integrations, Inbound marketing, Customer Relationship Management, lead generation, English, API integrations, Customer Journey Alignment, ElixirSync, Marketing Automation, Google Maps

HubSpot has plenty of certified integrations. Mail services, social media, video platforms, CRMs... But do you know them all? Today, learn about 3 lesser known solutions to improve and optimize HubSpot campaigns at your company.

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How to integrate Marketo with SAP solutions

[fa icon="calendar'] Dec 11, 2017 10:08:04 PM / by Kim Anh Nguyen posted in API integrations, Customer Journey Alignment, lead generation, SAP Hybris C4C, Marketing Automation, Inbound marketing, ElixirSync, English, Customer Relationship Management

While many Marketo integrations exist, SAP solutions like SAP Hybris Cloud for Customer (C4C), SAP ByDesign, and other CRM tools are often left out. Fortunately, with ElixirSync, more and more customers are going live with a SAP/Marketo integration. 

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Can large companies do inbound marketing? Yes. Here's why and how!

[fa icon="calendar'] Oct 6, 2017 1:45:00 PM / by Kim Anh Nguyen posted in Customer Journey Alignment, Inbound marketing, lead generation, Marketing Automation

Large companies have the reputation of being huge vessels that take a long time to implement new technologies. So for a trend as recent as Inbound Marketing, it might look like an unusual project. In that sense, Marketing Automation softwares  seem to fit startups or SMEs only.
However, building trust around your name/brand is a concern for everyone.  Thus, more and more big groups are considering the use of tools like HubSpot.  In this blog, read how to prepare a ground for good inbound marketing strategies in a large company. Then, learn about specific advantages and requirements needed in that context.

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[INBOUND17] 10 sessions to attend at Inbound17

[fa icon="calendar'] Sep 21, 2017 3:50:00 AM / by Kim Anh Nguyen posted in Inbound marketing, Customer Journey Alignment, Customer Relationship Management, HubSpot Integrations, Google Maps, Insider, Marketing Automation, lead generation

HubSpot's Inbound17 Event is a few days away! There are many workshops and keynotes to choose from and attend. So here's a selection of 10 sessions to put in your agenda.
This selection focusses on Customer Journey Alignment: Bridge the gap between sales and marketing to make the most out of your inbound investments!

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Abandoned leads, and other signs your customer journeys aren’t aligned

[fa icon="calendar'] Sep 14, 2017 4:25:00 PM / by Kim Anh Nguyen posted in Customer Journey Alignment, API integrations, HubSpot Integrations, lead generation, Marketing Automation, Customer Relationship Management, Inbound marketing, Insider



With tools like HubSpot or Marketo, inbound methods can improve your SEO, bring visitors, and position your company as an expertBut very often, the potential of a marketing software isn't fully reached. 

Converting leads is still the main priority for 70% of companies, but only 22% of employees consider that customer journeys are aligned. (Read more in our State of Inbound blog)

Is that the case at your company? How can you solve it? 
Here are 4 signs it's time to improve your Customer Journeys Alignment.

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Case Study: Better Marketing ROI reporting for Simac with a HubSpot-SAP integration

[fa icon="calendar'] Aug 6, 2017 9:02:03 PM / by Kim Anh Nguyen posted in HubSpot Integrations, ElixirSync, Customer Journey Alignment, Customer Relationship Management, Inbound marketing, Marketing Automation, lead generation, SAP Hybris C4C


SAP is a leader in enterprise solutions. But HubSpot, being a pioneer in inbound marketing, clearly has the upper hand when competing with SAP in the area of Marketing Automation.  So more and more midsize to large companies running on SAP are moving away from SAP for their marketing automation needs.  However, an integration with SAP is still required for that kind of companies, as to avoid data silo's and fully reap the benefits of working with HubSpot.

In this blog, learn how ElixirSync handles contacts, companies, leads, opportunities/deals, campaigns and other elements amongst these two systems. Simac is leveraging the strength of those two leading technologies, in order to boost both sales and marketing efficiency.

This blog is submitted as an entry to HubSpot's Impact Award 2017. We hope this story inspires agencies all around the world to push boundaries of marketing automation! 

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Case Study: Smarketing-focused HubSpot Integrations result in more bookings at ETG

[fa icon="calendar'] Aug 6, 2017 7:43:43 PM / by Kim Anh Nguyen posted in HubSpot Integrations, ElixirSync, Customer Journey Alignment, Customer Relationship Management, Inbound marketing, Marketing Automation, lead generation

At Elixir Solutions, we are particularly proud of our most challenging missions. For ExperienceTravelGroup, we enabled a data-driven marketing approach by leveraging massive amounts of data coming from their back-end booking system.

This blog is submitted as an entry to HubSpot's Impact Award 2017. We hope this story inspires agencies all around the world to push boundaries of marketing automation! 

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Best practices to succeed in your HubSpot Integration

[fa icon="calendar'] Jun 22, 2017 3:04:57 PM / by Kim Anh Nguyen posted in API integrations, Customer Journey Alignment, ElixirSync, English, Customer Relationship Management, HubSpot Integrations, Inbound marketing, Insider, Marketing Automation, lead generation

Like the State of Inbound rightfully reported, Sales and Marketing Alignment is challenging in companies of all sizes and sectors. "Closed-Loop Reporting" and "Smarketing" are no longer buzz words: these priorities must be tackled as soon as possible. Obviously, this starts with an integration between Marketing Automation and CRM toolsLess obviously: it often proves to be more challenging than a simple data migration.  In this week’s article, read about some of the best practices to help your company succeed in any HubSpot integration project

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State of Inbound: Challenges for Sales and Marketing Alignment in 2017

[fa icon="calendar'] May 16, 2017 3:00:00 PM / by Kim Anh Nguyen posted in Inbound marketing, Customer Relationship Management, Customer Journey Alignment, HubSpot Integrations, API integrations, Marketing Automation, lead generation

Every year, HubSpot surveys 6.300+ marketeers around the globe and delivers a State of inbound report.  Read about our breakdown of insightful results from this document and learn how these issues are tackled by many marketeers around the globe. 

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