Large companies have the reputation of being huge vessels that take a long time to implement new technologies. So for a trend as recent as Inbound Marketing, it might look like an unusual project. In that sense, Marketing Automation softwares seem to fit startups or SMEs only.
However, building trust around your name/brand is a concern for everyone. Thus, more and more big groups are considering the use of tools like HubSpot. In this blog, read how to prepare a ground for good inbound marketing strategies in a large company. Then, learn about specific advantages and requirements needed in that context.
Automated lead qualification
The most important element in an inbound marketing strategy is customer journey alignment.
Customers come from awareness of their problem to a decision regarding the solutions.
Big companies get potentially more customers than any smaller team, so it is particularly important that visitors are fed into automated workflows.
Systematic tasks creation.
Likewise, in small startups you can still communicate with quick channels like Slack or emails to assign tasks and leads.to follow-up. But when your company employs hundreds or thousands of people, you need to make sure that the process of task assignment is organized and standardized.
Having a large customer base is not just a huge silo to nurture and maintain. It is actually a major pool of information for Marketeers. You should embrace this advantage: Use these data to inform your campaigns into unexpected directions.
Existing legacy systems:
When convincing your stakeholders, they might be afraid of data silos that will be created when implementing HubSpot in a company where you already use many other solutions like SAP, Oracle, or Salesforce. While you might see it as a burden and a challenge, it is actually a strength to have a database of customers that can drive your inbound marketing campaigns. You must however ensure that you take your existing company processes into account when implementing a Marketing Automation software.
Conclusion: Need for tight connections.
In order to adapt Marketing Automation tools to your enterprise, you should align your customer journey by allowing HubSpot to fully integrate with your company's other solutions. Whether it's SAP, Oracle, or any large CRM. HubSpot integrations take both sales and marketing to the next level.
At Elixir Solutions, we're used to work for large and complex companies.
We support bidirectional syncs with strong data governance rules, fuelling profound process integrations. Our methodology, based on years of experience in consultancy world, is the perfect fit for large organisations. With our secure and scalable environment, customer journeys are aligned between HubSpot and any Marketing tools with top-tier vendors like SAP (CRM, ByDesign, Hybris Cloud for Customer,...), Oracle, or similar.