Can large companies do inbound marketing? Yes. Here's why and how!

[fa icon="calendar'] Oct 6, 2017 1:45:00 PM / by Kim Anh Nguyen posted in Inbound marketing, lead generation, Customer Journey Alignment, Marketing Automation

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Large companies have the reputation of being huge vessels that take a long time to implement new technologies. So for a trend as recent as Inbound Marketing, it might look like an unusual project. In that sense, Marketing Automation softwares  seem to fit startups or SMEs only.
However, building trust around your name/brand is a concern for everyone.  Thus, more and more big groups are considering the use of tools like Hubspot.  In this blog, read how to prepare a ground for good inbound marketing strategies in a large company. Then, learn about specific advantages and requirements needed in that context.

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[Webinar ] How to integrate HubSpot with other systems like a pro

[fa icon="calendar'] Sep 28, 2017 1:00:00 PM / by Kim Anh Nguyen posted in Customer Relationship Management, API integrations, Customer Journey Alignment, Hubspot Integrations, ElixirSync, Marketing Automation, SAP Hybris C4C

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HubSpot is gaining in popularity: more than 20.000 people attended the Inbound17 event! 

And when contacted for a HubSpot implementation, agencies are always asked how to integrate HubSpot with other systems. Very often, a pre-existing solution is not complete, or doesn't exist. 

But worry no more:
Elixir Solutions will teach you everything about HubSpot Integrations in an exclusive webinar

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[INBOUND17] 10 sessions to attend at Inbound17

[fa icon="calendar'] Sep 21, 2017 3:50:00 AM / by Kim Anh Nguyen posted in Insider, Customer Relationship Management, Inbound marketing, lead generation, Customer Journey Alignment, Hubspot Integrations, Marketing Automation, Google Maps

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HubSpot's Inbound17 Event is a few days away! There are many workshops and keynotes to choose from and attend. So here's a selection of 10 sessions to put in your agenda.
This selection focusses on Customer Journey Alignment: Bridge the gap between sales and marketing to make the most out of your inbound investments!

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Abandoned leads, and other signs your customer journeys aren’t aligned

[fa icon="calendar'] Sep 14, 2017 4:25:00 PM / by Kim Anh Nguyen posted in Insider, Customer Relationship Management, Inbound marketing, lead generation, API integrations, Customer Journey Alignment, Hubspot Integrations, Marketing Automation

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With tools like Hubspot or Marketo, inbound methods can improve your SEO, bring visitors, and position your company as an expertBut very often, the potential of a marketing software isn't fully reached. 

Converting leads is still the main priority for 70% of companies, but only 22% of employees consider that customer journeys are aligned. (Read more in our State of Inbound blog)

Is that the case at your company? How can you solve it? 
Here are 4 signs it's time to improve your Customer Journeys Alignment.

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Discover our Hubspot integrations at #Inbound17

[fa icon="calendar'] Sep 11, 2017 4:00:00 PM / by Kim Anh Nguyen posted in Insider, Customer Relationship Management, Inbound marketing, Customer Journey Alignment, Hubspot Integrations, ElixirSync, Marketing Automation, Google Maps

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As a Hubspot Partner, it is with great excitement that we announce we will be present at this year's Hubspot's INBOUND17 event as a sponsor. Join us on September 25-28 in Boston at booth S4!

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Try out Elixir Solutions' Hubspot-Google Maps integration!

[fa icon="calendar'] Sep 7, 2017 3:15:00 PM / by Kim Anh Nguyen posted in Inbound marketing, API integrations, Customer Journey Alignment, Hubspot Integrations, ElixirSync, Marketing Automation, Google Maps

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In our continuous efforts to align customer journeys across sales and marketing channels,
Elixir Solutions is proud  today to announce a beta Hubspot integration with Google Maps on our ElixirSync portal. 

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Case Study: Better Marketing ROI reporting for Simac with a Hubspot-SAP integration

[fa icon="calendar'] Aug 6, 2017 9:02:03 PM / by Kim Anh Nguyen posted in Customer Relationship Management, Inbound marketing, lead generation, Customer Journey Alignment, Hubspot Integrations, ElixirSync, Marketing Automation, SAP Hybris C4C

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SAP is a leader in enterprise solutions. But HubSpot, being a pioneer in inbound marketing, clearly has the upper hand when competing with SAP in the area of Marketing Automation.  So more and more midsize to large companies running on SAP are moving away from SAP for their marketing automation needs.  However, an integration with SAP is still required for that kind of companies, as to avoid data silo's and fully reap the benefits of working with Hubspot.

In this blog, learn how ElixirSync handles contacts, companies, leads, opportunities/deals, campaigns and other elements amongst these two systems. Simac is leveraging the strength of those two leading technologies, in order to boost both sales and marketing efficiency.

This blog is submitted as an entry to Hubspot's Impact Award 2017. We hope this story inspires agencies all around the world to push boundaries of marketing automation! 

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Case Study: Smarketing-focused Hubspot integration result in more bookings at ETG

[fa icon="calendar'] Aug 6, 2017 7:43:43 PM / by Kim Anh Nguyen posted in Customer Relationship Management, Inbound marketing, lead generation, Customer Journey Alignment, Hubspot Integrations, ElixirSync, Marketing Automation

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At Elixir Solutions, we are particularly proud of our most challenging missions. For ExperienceTravelGroup, we enabled a data-driven marketing approach by leveraging massive amounts of data coming from their back-end booking system.

This blog is submitted as an entry to Hubspot's Impact Award 2017. We hope this story inspires agencies all around the world to push boundaries of marketing automation! 

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Best practices to succeed in your Hubspot Integration

[fa icon="calendar'] Jun 22, 2017 3:04:57 PM / by Kim Anh Nguyen posted in Insider, Customer Relationship Management, Inbound marketing, lead generation, English, API integrations, Customer Journey Alignment, Hubspot Integrations, ElixirSync, Marketing Automation

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Like the State of Inbound rightfully reported, Sales and Marketing Alignment is challenging in companies of all sizes and sectors. "Closed-Loop Reporting" and "Smarketing" are no longer buzz words: these priorities must be tackled as soon as possible. Obviously, this starts with an integration between Marketing Automation and CRM toolsLess obviously: it often proves more challenging than a simple data migration.  In this week’s article, read about some of the best practices to help your company succeed in any Hubspot integration project

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5 reasons to use Multi-Factor Authentication on SAP C4C.

[fa icon="calendar'] Jun 15, 2017 1:00:00 PM / by Kim Anh Nguyen posted in SAP Hybris C4C

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Multi-Factor Authentication (MFA) is becoming a standard everywhere: Mobile devices, email providers, social media accounts... When connecting to a website, you get a notification on the registered devices of your choice or type in a code to verify the access.
SAP Cloud for Customer includes a native support for Single Sign-On. So, it is relatively easy to set up a Multi-Factor Authentication solution as well. In this blog post, learn why MFA offers multiple advantages that increase the security of your platform, without losing any convenience or ease of use. 

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