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Laure François

Inbound Marketing and Sales and Marketing alignment at Vincent Sheppard

By Laure François June 7, 2021

Vincent Sheppard is a belgian furniture company. Since 1992, they have been designing and..

Winning tips to generate more leads with Hubspot Marketing

By Laure François April 26, 2021

HubSpot Marketing Hub is a great tool that can support your efforts to generate more leads in..

5 indicators that your teams are not aligned with Sales - and how to solve it

By Laure François October 8, 2020

Today, companies that provide a superior experience to their prospects and customers are the ..

Finding the CRM that your sales team will use - for businesses running on SAP

By Laure François September 9, 2020

Having the right CRM is key to make your sales team more performant and to deliver the best..

Elixir's trip to Knokke - 2020

By Laure François August 10, 2020

Every year, we are planning a company trip. This year,  we went to Knokke and here is what we..

Which sales data/insights is the most relevant for your marketing team?

By Laure François June 25, 2020

Sales and marketing collect informations that would be useful for the other team. Marketing,..

With which tools does HubSpot integrate?

By Laure François June 16, 2020

If you ever wondered if HubSpot integrates with a specific tool - and didn't find the answer-..

Managing your ABM strategy with Hubspot

By Laure François June 9, 2020

In a previous article, we explored how to implement account-based marketing in your company and..

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