CRM metrics/KPIs: How to measure the performance of your CRM

By Özlem Kandemir February 25, 2020

You’ve invested a lot of time and money in your CRM but how do you know if it's actually making..

Doing SEO with HubSpot: best practices and tools

By Laure François February 13, 2020

HubSpot is providing a lot of tools covering all of the areas of inbound marketing. They of..

How do you build exceptionally good relationships with your customers?

By Laure François February 4, 2020

Building good relationships with your customers is key if you want to grow. Indeed, customers..

A roadmap for the implementation of a CRM

By Laure François January 28, 2020

A CRM is a tool that every customer-facing department can use. It is a powerful tool to support..

Website personalization : the key to improve your visitor's experience

By Laure François January 16, 2020

The personalization of your website visitor's experience can bring you a lot of benefits...

Building a content strategy for every moment of the customer's journey

By Laure François January 7, 2020

Having a global content strategy is a good way to bring your organisation at the next level. It..

Why do you need a blog in your inbound marketing strategy?

By Laure François December 10, 2019

Today, having a blog is a must-have for organisations. But do you know why it is so important to..

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