Fundamentals of online lead generation


This blog post discusses the fundamentals of online lead generation every marketeer should be aware of.

Generating leads - both high in quantity and quality - is a marketeer's most important objective.   Therefore it is crucial to understand the mechanics behind it.  



From a tactical perspective, a marketeer needs four crucial elements to make inbound lead generation happen. These include:




  • Offer:  An offer is a piece of content that is perceived high in value. Offers include ebooks, whitepapers, free consultations, coupons and product demonstrations.
  • Call-to-action: A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer
  • Landing page: A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.
  • Form: You can’t capture leads without forms. Forms will collect contact information from a visitor in exchange for an offer.


These four elements are the cornerstones of any online lead generation campaign.  Off course, much more is needed as to make your campaign stand out.  

Want to learn more, then please download our ebook "17 lead generation tips, tricks and idea's for Marketeers".   

The tips in this ebook will cover each of these elements so that each component is fully optimized to help you generate the most leads for your business. 


17 Lead Generation Tips, Tricks and Idea's for Marketeers





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