---
title: [Infographic] In 2021, I'll enable my teams to align more
description: Alignment between your marketing and sales departments can lead to higher sales win rates, higher custom retention and growth in marketing revenue.
---

[Elixir Solutions: CRM & HubSpot integrations ](https://blog.elixir-solutions.net)

# [[Infographic] In 2021, I'll enable my teams to align more](https://blog.elixir-solutions.net/infographic-in-2021-ill-enable-my-teams-to-align-more)

 Written by [Daniel Kevans](https://blog.elixir-solutions.net/author/daniel-kevans) | Dec 16, 2020 11:00:00 AM

Many companies are **still struggling to align the marketing and sales departments**. Even if they have already adopted new customer journeys. Why? The sales department is working on their [CRM](https://blog.elixir-solutions.net/infographic-in-2021-ill-stop-using-our-non-user-friendly-crm-system) system, while the marketing department is using a marketing automation tool, without any integration.

### API integration

When you want an alignment between your marketing and sales departments, an IT angle has to be included. We’re talking about a good [API integration](https://offers.elixir-solutions.net/customer-case-etg-smarketing) that should contain at least an integration of master data like leads, contacts and customers. 

[Download our HubSpot CRM Suite one-pager](https://hubs.ly/H0Ccs8l0)

### Data data data

It should be obvious that [data](https://blog.elixir-solutions.net/sales-data-insights-marketing-team) is the heart of a marketing and sales alignment! HubSpot Growth Suite helps you enable to align your marketing and sales teams even more. With HubSpot GS, you have an all-in-one platform for your teams (CRM with integrations are possible!). With this shared data, you can grow better as a company. 

 

Find out **why** you should align your marketing and sales departments in one overview. At the end, we summed up some **smarketing tips and tricks**. 

 

See you next Wednesday for our next resolution!

 

<https://hubs.ly/H0Ccs6Y0>

 

 

Sources:

[HubSpot. (2020). Tried and true sales marketing alignment. ](https://blog.hubspot.com/marketing/tried-and-true-sales-marketing-alignment)

[SuperOffice. (2020). How sales and marketing alignment increased new revenue by 24%. ](https://www.superoffice.com/blog/sales-marketing-alignment/)

[Review 42. (2020). 63+ Mind-boggling Sales and Marketing Alignment Stats that Prove It’s Worth It in 2019.](https://review42.com/sales-and-marketing-alignment-stats/)

[View full post](https://blog.elixir-solutions.net/infographic-in-2021-ill-enable-my-teams-to-align-more)

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