Laura Debbaut
12 Essential HubSpot Updates to Know: Your December 2024 Guide
Kick off 2025 with a fresh set of HubSpot updates designed to make your work easier. From instant...
Kick off 2025 with a fresh set of HubSpot updates designed to make your work easier. From instant mobile notifications to AI-powered tools, December’s releases focus on speed, efficiency, and smarter automation. Let’s take a closer look at these exciting features and how they can give your business a real advantage.
Ready to maximize these new features? Book a discovery call with our team.
TABLE OVERVIEW
- Instant Access to Form Submissions on iPhone
- Smart Page Suggestions by Visitor Intent
- Control Record Merging with Permissions
- AI-Powered Multilingual Forms
- Track Time Metrics with New Properties
- Embed Forms in CTAs
- Custom Properties for User Management
- Automate Notes in Workflows
- AI-Driven Deal Scoring
- Simplify Payments in Commerce Hub
- Custom Object Reports with AI
- Block Unwanted Submissions by Domain
Conclusion
1. Instant Access to Form Submissions on iPhone
What is it?
Sales teams can now instantly view all form submission details through the HubSpot mobile app on iOS, complete with push notifications for new leads.
Source HubSpot - Product Updates
Why does it matter?
Transform your lead response time by giving your sales team immediate access to form submission data – right from their iPhones. No more waiting to get back to the desktop to follow up with hot leads.
How Does it Work?
- Access complete form submission details in contact timelines
- Get instant push notifications for new leads
- View submissions in Activity Feed
- Access data in Lead records (Sales Pro/Enterprise users)
Who gets it?
All iOS users, with enhanced features for Sales Hub Professional and Enterprise. Android support coming soon.
2. Smart Page Suggestions by Visitor Intent
What is it?
HubSpot now analyzes your website data to automatically identify and recommend high-converting pages based on visitor behavior patterns.
Source HubSpot - Product Updates
Why does it matter?
Take the guesswork out of defining high-intent pages. Let data drive your decisions about which pages truly indicate buying interest.
How Does it Work?
- Select your target conversion stages
- Choose your preferred time window
- Review up to 100 recommended pages
- Filter by conversion rate and confidence score
- Add recommendations as intent criteria with one click
Who gets it?
Available across all hubs and tiers with Breeze Intelligence Credits.
3. Control Record Merging with Permissions
What is it?
New granular permissions let admins control exactly who can merge contacts, companies, deals, tickets, and custom objects.
Why does it matter?
Maintain pristine data hygiene without giving broad edit access. Now you can grant merge permissions precisely where needed.
How Does it Work?
- Set permissions in Users & Teams settings
- Control access by object type
- Choose access levels (all records, team records, own records)
- Permissions match existing edit access by default
Source HubSpot - Product Updates
Who gets it?
Available across all hubs and editions.
4. AI-Powered Multilingual Forms
What is it?
Automatically translate your forms into multiple languages, including field labels, help text, placeholder text, and consent messages.
Source HubSpot - Product Updates
Why does it matter?
Break down language barriers instantly. Reach global audiences without the manual work of translating each form element.
How Does it Work?
- Simple Translations:
- Set default language in form settings
- Auto-translate standard elements
- AI Translations (Pro/Enterprise):
- Enable AI translations
- Translate all form content including custom fields
- Re-translate new content automatically
Who gets it?
Simple translations for all tiers. AI translations for Marketing Hub and Content Hub Professional and Enterprise.
5. Track Time Metrics with New Properties
What is it?
Create new calculated properties that show time elapsed since or time remaining until specific dates.
Source HubSpot - Product Updates
Why does it matter?
Track aging deals, upcoming contract renewals, and engagement gaps without complex formulas. Perfect for automating time-based follow-ups.
How Does it Work?
- Create "time since" or "time until" properties
- Choose reference dates or datetime properties
- Filter and report on time-based metrics
- Use in workflows and lists
Source HubSpot - Product Updates
Who gets it?
Available for Professional and Enterprise users across all hubs.
6. Embed Forms in CTAs
What is it?
Forms built in the new Forms Editor can now be embedded directly in CTAs, including pop-ups and banners.
Why does it matter?
Boost lead generation by placing forms exactly where your prospects are most engaged. Perfect for time-sensitive offers and campaigns.
How Does it Work?
Simply add the Forms module to your CTA and select your desired form.
Source HubSpot - Product Updates
Who gets it?
Available across all hubs and tiers.
7. Custom Properties for User Management
What is it?
Add custom properties to user profiles and establish management hierarchies within HubSpot.
Source HubSpot - Product Updates
Why does it matter?
Better organize your team structure and track important employee data right in HubSpot. Perfect for reporting and automation based on team attributes.
How Does it Work?
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For Custom Properties:
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Create properties in settings
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Add data in user preferences
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For Management Hierarchy:
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Set managers and direct reports
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Build clear reporting structures
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Who gets it?
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Custom properties: Sales and Service Hub Enterprise
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Management hierarchy: Sales and Service Hub Professional and Enterprise
8. Automate Notes in Workflows
What is it?
Create and attach notes to records automatically through workflow actions.
Source HubSpot - Product Updates
Why does it matter?
Keep records updated automatically with important context and handoff information. Perfect for maintaining clear communication across teams.
How Does it Work?
- Add "Create note" action to workflows
- Use personalization tokens for dynamic content
- Notes automatically attach to enrolled records
- Available for contacts, companies, deals, tickets, and leads
Who gets it?
Available for Professional and Enterprise users across Marketing, Sales, Service, and Operations hubs.
9. AI-Driven Deal Scoring
What is it?
AI-powered scoring system that predicts deal success likelihood based on engagement patterns and deal characteristics.
Source HubSpot - Product Updates
Why does it matter?
Help your sales team focus on the right opportunities by understanding which deals are most likely to close.
How Does it Work?
- View probability scores for each deal
- Understand key success factors
- Track score history over time
- Add scoring to deal views
Source HubSpot - Product Updates
Who gets it?
Available for Sales Hub Professional and Enterprise users.
10. Simplify Payments in Commerce Hub
What is it?
Enable customers to save payment methods for future charges during checkout.
Why does it matter?
Boost conversion rates and simplify recurring payments by eliminating the need for customers to re-enter payment information.
How Does it Work?
- Enable payment method storage in checkout settings
Source HubSpot - Product Updates
- Customers consent during checkout
- Charge stored payment methods through invoices
- Supports credit cards and ACH payments
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Who gets it?
Available for Commerce Hub users.
11. Custom Object Reports with AI
What is it?
AI Report Generator and Copilot now support custom object reporting in single object reports.
Why does it matter?
Generate complex custom object reports through simple conversations with AI. No more struggling with report builder complexity.
How Does it Work?
- Use AI Report Generator from dashboards or report library
- Ask reporting questions through Copilot
- Get instant custom object reports and insights
Source HubSpot - Product Updates
Source HubSpot - Product Updates
Who gets it?
Available for Professional and Enterprise users across all hubs.
12. Block Unwanted Submissions by Domain
What is it?
Block form submissions from specific email domains or use HubSpot's default list of free email providers.
Why does it matter?
Ensure higher quality leads by requiring business email addresses on your forms.
How Does it Work?
- Add domains to block list
- Enable free email provider blocking
- Customizable error messages
- Works with new Forms Editor
Who gets it?
Available for Marketing Hub and Content Hub users across all tiers.
Ready to Make 2025 Your Best Year Yet?
These November updates reflect HubSpot's commitment to making your business operations smoother and more efficient. From better data management to AI-powered call assistance, each feature addresses specific pain points we've heard from our clients.
Ready to leverage these features for your business? Let's connect for a discovery call!