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Laura Debbaut
7 HubSpot Updates to Supercharge Your Q1 2025 Strategy
As January wraps up and we head into the heart of Q1 2025, HubSpot is setting the tone for the year...
As January wraps up and we head into the heart of Q1 2025, HubSpot is setting the tone for the year with powerful new features that streamline your workflow and boost efficiency. These updates across sales, marketing, and data management arrive at the perfect time to help your team maintain momentum and hit those ambitious Q1 targets.
Let's explore the seven most impactful updates that will transform how you work in HubSpot:
TABLE OVERVIEW
- Sales Workspace
- Marketing Analytics Suite
- Campaign Impact Reporting
- GDPR Compliance Enhancement for Outlook
- Import Find & Replace
- Regional Data Center Options
- Legacy Scoring Property Sunset
- Conclusion
1. Sales Workspace: Your New Command Center for Revenue Generation
Perfect for: Sales teams, BDRs, and Account Executives
The biggest game-changer this month is the new Sales Workspace, now available for all Sales Hub Professional and Enterprise users. This unified platform brings pipeline generation and deal-closing activities into one streamlined interface, addressing a common pain point for modern sales teams who juggle multiple tools and windows.
Key features include:
- Guided actions that track buyer engagement and prioritize your next steps
HubSpot Products Updates
- Integrated deal management for smoother opportunity tracking
- AI-powered meeting assistant with Breeze Copilot integration
HubSpot Products Updates
- Smart queues for efficient lead and deal management
HubSpot Products Updates
How to Get Started:
- Navigate to your Sales Hub portal
- The new workspace automatically replaces the existing prospecting workspace
- Access Settings > Sales Workspace to configure user access for leads and deals
- Customize your view by selecting the data and tools most relevant to your role
2. Marketing Analytics Suite: Data-Driven Decisions Made Simple
Perfect for: Marketing Directors and Analytics Teams
Marketing teams, rejoice! The new Marketing Analytics Suite consolidates your channel metrics into one intuitive dashboard. Available for Marketing Hub Professional and Enterprise users, this suite offers:
- Comprehensive web traffic analysis
- Channel performance metrics across ads, emails, and social media
- Advanced multi-touch attribution (Enterprise only)
- Customizable contact insights
HubSpot Knowledge Base
How to Get Started:
- Ask your HubSpot Admin to enable the Marketing Analytics Suite for your portal
- Go to Reporting > Reports > Marketing
- Explore different sections: Web Traffic, Channel Performance, Contact Insights
- Save your favorite reports to dashboards for easy access
3. Campaign Impact Reporting Gets a Power-Up
Perfect for: Campaign Managers and Marketing Strategists
The new Campaigns data source in the Custom Report Builder enables deeper insights into your marketing efforts. Track influenced contacts, measure campaign ROI, and analyze asset performance all in one place.
The new Campaigns data source in the Custom Report Builder enables deeper insights into your marketing efforts. Track influenced contacts, measure campaign ROI, and analyze asset performance all in one place.
HubSpot Knowledge Base
How to Get Started:
- Access the Custom Report Builder
- Select 'Campaigns' as your primary data source
- Choose from available metrics like influenced contacts, campaign spending, and asset performance
- Create custom reports to track your most important KPIs
4. GDPR Compliance Enhancement for Outlook Users
Perfect for: Sales Teams in EU Markets
HubSpot's Outlook add-in now automatically disables tracking for emails sent to contacts without legal basis, helping your team maintain GDPR compliance without extra effort.
HubSpot's Outlook add-in now automatically disables tracking for emails sent to contacts without legal basis, helping your team maintain GDPR compliance without extra effort.
How to Get Started:
- Ensure your Data Privacy settings are enabled in HubSpot
- Use the HubSpot Sales Outlook add-in as normal
- The system will automatically check legal basis when sending emails
- Update contact's legal basis status in the add-in side panel if needed
5. Smarter Data Management with Import Find & Replace
Perfect for: Operations Teams and Data Managers
Say goodbye to tedious data cleanup. The new find & replace functionality lets you fix import errors directly in HubSpot without starting over. Perfect for correcting email formats, updating dates, or standardizing data entries.
Say goodbye to tedious data cleanup. The new find & replace functionality lets you fix import errors directly in HubSpot without starting over. Perfect for correcting email formats, updating dates, or standardizing data entries.
How to Get Started:
- Begin your import process as usual
- On the mapping step, look for the "Edit Column Values" button
- Hover over the preview information column
- Use the find & replace tool to correct any data inconsistencies before import
HubSpot Knowledge Base
6. Regional Data Center Options
Perfect for: Global Enterprise Organizations
For organizations requiring specific data residency, HubSpot now offers data center options in Australia, Canada, and US West Coast (all currently in BETA), alongside existing locations.
For organizations requiring specific data residency, HubSpot now offers data center options in Australia, Canada, and US West Coast (all currently in BETA), alongside existing locations.
How to Get Started:
1. Navigate to Settings > Account Defaults > Data Hosting
2. Review available data center locations
3. Sign up for migration through the data migration tool
4. Schedule your migration date and follow the provided guidelines
2. Review available data center locations
3. Sign up for migration through the data migration tool
4. Schedule your migration date and follow the provided guidelines
7. Important: Legacy Scoring Property Sunset
Perfect for: Marketing Operations and Customer Success Teams to Plan Ahead
A crucial heads-up: Score properties will be sunset on August 31, 2025. But don't worry – better alternatives are already here!
Key Changes and Timeline:
- May 1, 2025: Creation of new score properties will be disabled
- August 31, 2025: Existing properties stop updating
How to Get Started with the new tools:
- For Marketing Teams:
- Access the new Lead Scoring tool in your Marketing Hub
- Set up advanced scoring logic with more flexible criteria
- Take advantage of new features like decay rules and resets
- For Service Teams:
- Find the new health scores in your customer success workspace
- Create categorized scoring systems
- Utilize improved insights and reporting
HubSpot Knowledge Base
Looking Ahead
These updates reflect HubSpot's commitment to making complex business processes simpler and more efficient. Whether you're in sales, marketing, or operations, these new features provide the tools you need to start 2025 strong.
Need help implementing these new features or want to explore how they can benefit your organization? Let's connect for a discovery call!