Maxxia (https://maxxia.co.uk) is a leading provider of workplace benefits headquartered in Australia. The company differentiates itself with a personalized approach towards customers. For the UK market, Maxxia introduced in 2018 “Lifestyle Lease”, a new type of salary-sacrifice car scheme. Doing so, they brought a fresh approach to car leasing.
To support the introduction of this product, they made use of Hubspot Marketing. This provides them with the best inbound marketing tools. To this end, ElixirSync has been successfully deployed to allow HubSpot to tap into their customer information. Sending tailored mails at clients, they can now offer personalized advices and incentives to use rented cars.
Journey alignment through a Hubspot integration
With aligned journeys, Maxxia’s custom platform can be leveraged to steer marketing campaigns. Indeed, Lifestyle Lease allows Maxxia to know who logs on the lease portal, makes a simulation, or requests a quote. This information can be used by the Marketing team in workflows to send tailored mails. With the HubSpot integration, they can react at every stage to nurture and delight their customers. In other words, groups of users are more precisely identified and targeted, and this leads to more marketing success!
Lifestyle Lease is a B2C product. Therefore, Maxxia' had the requirement to allow for mail changes. An uncommon feature that was handled by the ElixirSync connector.
Integrating Hubspot, not only with a CRM but also any other platform aligns your customer journeys between Sales and Marketing. To learn our methodology and achieve this, watch a replay of our webinar where we teach you everything to know about HubSpot integration projects:
Maxxia (https://maxxia.co.uk) is a leading provider of workplace benefits in Australia and part of the McMillan Shakespeare Group. Maxxia is all about real benefits and genuine savings. And they take their responsibilities seriously. They handle their clients' money accurately, ethically and efficiently - every time. Their team's experience in taxation, compliance, legal and marketing is of the highest standard. Best of all, they offer the capability of a mature, secure Australian-owned company coupled with friendly, personalised and down-to-earth customer service.
About Elixir Solutions
Active since 2013, Elixir Solutions is specialized in CRM Implementations and Marketing Automation integrations. Our solution, ElixirSync, connects Marketing tools (Hubspot, Marketo Act-On, …) with SAP solutions (C4C, SAP ByD, among others), Oracle, Zoho, Bullhorn, Microsoft Dynamics, Showpad, SFDC,... out of the box, and with mobile apps or custom CRM solutions as well.