January is coming to a close, so let's dive into the HubSpot Product Updates for this month. Elixir...
Chemometec choses ElixirSync for Act-on integration with Zoho
Good news for Act-On customers: ElixirSync now also supports Act-On integration!
After providing many HubSpot integrations to customers all around the world, the ElixirSync platform now also integrates with Act-On Automation tools. Building further on our long term relationship with Danish B2B agency Blue Business, we teamed up in order to integrate Chemometec’s buyers’ journeys.
Using the ElixirSync platform, an Act-on to Zoho integration was delivered, in order to seamlessly integrate the marketing department with sales.
Chemometec chose ElixirSync for its flexibility and its ability to tweak the standard flows based on customers needs.
Other tools were looked into, but they lacked the adaptability necessary to fully integrate all of Chemometec business processes.
More precisely, the following business process was put in place:
- Contacts in Act-On are sent to Zoho once they meet a certain lead score
- When they arrive in Zoho, a check is performed to see if the contact already exists as a lead or a contact. The leads or contact is then either updated with lead score and online behaviour info, or created and the lead assignment worklow is triggered.
- A feedback loop is setup as to indicate in Act-On whether a contact exists in Zoho or not.
Hans Christian Bothman, Partner at Blue Business explains why ElixirSync was the best choice for this Act-On integration
"As we first looked into a number of other tools (like e.g. Zapier) we came to the conclusion that the number of use cases these companies support are quite limited and restrictive. On the other hand, using the ElixirSync platform, we have a robust solution that provides full flexibility when it comes to aligning your buyers journey in the way that fits the needs of any company."
About Elixir Solutions
Elixir Solutions is specialized in Marketing Automation integrations.
Our solution, ElixirSync, connects Marketing tools (HubSpot, Act-On, Showpad …) with SAP solutions (C4C, SAP ByD, amongst others) Oracle, Zoho, Bullhorn, MS CRM, SFDC,... out of the box, and with mobile apps or custom CRM solutions as well.
Founded in 1997, Chemometec specialises in the design, development and production of high quality instruments using patented technology for a wide range of applications in cell counting and evaluation.
About Blue Business
Blue Business is a B2B marketing and communications agency that offers you deep industry insight, precise go-to-market campaigns and effective lead-generation tools. Their mission is straightforward: to help clients drive revenue and meet their business goals by developing brands, positions and relationships across all media and borders.