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SAP is a leader in enterprise solutions. But HubSpot, being a pioneer in inbound marketing, clearly has the upper hand when competing with SAP in the area of Marketing Automation. So more and more midsize to large companies running on SAP are moving away from SAP for their marketing automation needs. However, an integration with SAP is still required for that kind of companies, as to avoid data silos and fully reap the benefits of working with HubSpot.
In this blog, learn how ElixirSync handles contacts, companies, leads, opportunities/deals, campaigns, and other elements amongst these two systems. Simac is leveraging the strength of those two leading technologies, in order to boost both sales and marketing efficiency.
Simac is a purely Dutch family company, active in Benelux and Central Europe. On the basis of high-quality technology, they provide medium and large organizations with products and services that are always aimed at improving business processes. Simac employs a total of 1250 people and is made up of holding companies – the Simac companies – with a wide range of solutions, products, and services in many different segments.
The sales department is using SAP Hybris Cloud for Customer as their CRM system. The marketing department uses HubSpot to attract new prospects using the Inbound methodology. ElixirSync provides the handshake between those 2 departments.
CHALLENGES
Before ElixirSync was put in place, Simac struggled with the following issues:As SAP is known to be a big and complex system, finding the right solution to make the integration was a challenge on its own, until they turned to Elixir Solutions, and learned we specialize in exactly these kinds of solutions.
Interested in knowing more about integrations between SAP and HubSpot? We organise an event on the 16th of March, sign up below to register:
Download our integration project approach
WHAT SIMAC SAYS ABOUT ELIXIRSYNC:
"With ElixirSync we are able to integrate our customers journey across platforms. This standard solution, with custom adaptations on top, was delivered in a very short time frame. Their SAP C4C and HubSpot Integration expertise surely helped a lot."
Dick van Engelen, Manager Sales Backoffice, Simac
Since integrating HubSpot and SAP, HubSpot's leads are better followed upon. Revenue generated per lead is growing for each campaign since ElixirSync was implemented (at the beginning of 2016).
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