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In 2021, you should improve your customer service experience. Why? Because consumers have higher customer service expectations than one year ago. We explain why good customer service is important and what you could do to make your customer service more personalized.
Some companies put marketing and sales before service, but it's wrong to think like this. Your customer service team should be just as important - if not more important - than your marketing and sales teams.
Not convinced yet? Read the following to understand how important customer service is if you want to grow your business.
According to HubSpot, customer service is important because it retains customers customers and extracts more value from them.
Download our free one-pager: HubSpot Growth Suite
Our infographic gives a good overview on customer service statistics your should know.
Other important reasons why you should invest in your customer service team:
It's a necessity that your customers experience a personalized approach. When you give a personalized customer service, your business will profit from this; increasing customer satisfaction, engagement, loyalty and revenue. Today, personalization can give your company a competitive edge.
Here are successful ways you can deliver a more personalized experience to your customer:
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