Our third resolution focuses on attracting or retargeting more visitors to your website. Most companies have already a website, but they're struggling with attracting or retargeting visitors to their website. Today, we explain you why it's important to increase your website traffic, but also how you can attract or retarget more visitors to your website. Let's jump right in! 😀
How to attract visitors to your website?
It takes 0,05 seconds for visitors to have an opinion about your website, so it's crucial you give a good expression to your visitors.
There are a lot of things you can do to increase your website traffic. The key is to create a personalized website.
If you have a good designed website, you can do these things to increase your traffic:
- Content creation
- Internal linking on your website/blog
- Mobile-friendly website
- Content offers (e.g. customer cases)
- Social media
When someone visits your website, your goal is probably that they convert on your website (e.g. form submitted). When they convert, it's the right time for your sales people to jump in, because they also need to have access to this information!
What is retargeting?
Retargeting, also known as a paid remarketing strategy, is targeting your visitors when they leave your website in an effort to reengage them and bring them back to your website.
They have already been on your website, so you could say that they're already interested in your company, but they didn't convert yet. About 98% of new visitors leave your website without converting. But how do you get these people back to your website?
Your sales and service departments profit from a good performing website
What you definitely need to keep in mind, is that not only your marketing team profits from a good performing website. Your website should also be designed and marketed with the goal of generating sales opportunities (leads). That's why your website needs to be paired with a CRM system. In this way, your sales team can easily call or email prospects. On your website, you often have digital documents (e.g. customer cases) which you can use to sell your product/service.
Your service department also benefits from a strong website. When you have a personalized website, you can easily give a personal approach when someone asks something on your website (e.g. contact forms, chatbot).
How can Elixir Solutions help you?
Your current website isn't performing how it should be? We help you build a next-level personalized website.
But that's not all.. We are experts in aligning your marketing, sales and service departments. We provide you with one tool that makes it possible for you to grow better.