Laure François

HubSpot and account-based marketing - The essentials to implement ABM

By Laure François February 6, 2020

HubSpot has recently released the beta set of features to support Account- Based marketing..

How do you build exceptionally good relationships with your customers?

By Laure François February 4, 2020

Building good relationships with your customers is key if you want to grow. Indeed, customers..

A roadmap for the implementation of a CRM

By Laure François January 28, 2020

A CRM is a tool that every customer-facing department can use. It is a powerful tool to support..

The best HubSpot Integrations for 2020

By Laure François January 23, 2020

Integrations can push your use of HubSpot to the next level. Wanna know what to integrate with..

What to look for in a CRM in 2020?

By Laure François January 21, 2020

2020 may be the year when you choose a new CRM to support your operations. If it is, then you..

Website personalization : the key to improve your visitor's experience

By Laure François January 16, 2020

The personalization of your website visitor's experience can bring you a lot of benefits...

Building a content strategy for every moment of the customer's journey

By Laure François January 7, 2020

Having a global content strategy is a good way to bring your organisation at the next level. It..

Brussels HUG on Experience Disruptors: recap for the hubspoters who couldn't be there

By Laure François December 17, 2019

Last Thursday, we hosted December's Brussels Hubspot Users Group. The topic? How to become the..

Why do you need a blog in your inbound marketing strategy?

By Laure François December 10, 2019

Today, having a blog is a must-have for organisations. But do you know why it is so important to..

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