11 Game-Changing HubSpot Updates: Your November 2024 Guide
As we wrap up 2024, HubSpot continues to enhance its platform with powerful features that...
Hard hit for the customers of SAP Marketing cloud, as SAP recently announced that they will sunset this product by 2026. Why? Well, SAP is very strong on the ERP market, but on the marketing side, their products are not as competitive. This resulted in lower than expected user adoption.
The Gartner's Magic quadrant for Multichannel Marketing hubs report of 2019 already mentioned that, while having a good implementation service, advanced analytics, and campaign implementation features, it still had some major flaws:
Those are big weaknesses that make the product unattractive in comparison with other solutions. We can see that in the fact that SAP Marketing cloud doesn't even make the 2021 version of the Magic Quadrant.
What can you do now that SAP is sunsetting its Marketing Cloud? SAP recently acquired Emarsys, but will this tool turn the tide for SAP in the marketing automation space? Currently, this tool still falls short in a number of ways, for example with regards to SAP integrations and functional coverage as it is essentially a B2C email marketing tool, primarily used for webshop campaigns.
At Elixir, we recommend our customers to use HubSpot's Marketing Hub. Why? The solution is user-friendly, supports really well Marketing teams and it can be integrated with other SAP tools.
Here are 4 reasons why you should consider HubSpot:
1) HubSpot is a top-player in Marketing Automation platforms;
2) HubSpot integrates with the SAP ecosystem;
3) HubSpot can support your marketing processes and more;
4) Your marketing team(s) will love it.
Discover more about each of those points in this blog post.
HubSpot was recognised as a Leader Marketing automation platform by Gartner in their 2021 Magic quadrant.
The reasons behind this choice include:
Your Sales, Service or Back-office teams are using other SAP systems? No worries, HubSpot can be integrated with SAP. Elixir has a lot of experience integrating HubSpot with different SAP tools : SAP ByDesign, SAP Business One, SAP S/4 HANA, SAP C/4 HANA, SAP ECC, SAP Hybris Commerce.
Here are the main use cases that you can cover with an integration between HubSpot and SAP:
Want to know more about our SAP to HubSpot integrations? Watch our webinar on REPLAY below :
Going from SAP Marketing Cloud to HubSpot, you will gain features to support the work of your marketing team(s).
Here is a non-exhaustive list of the features that HubSpot has and SAP Marketing Cloud doesn't, based on the feature scope of SAP Marketing cloud and on HubSpot's features list :
There are also features that you have now in SAP Marketing cloud and that you will find back in HubSpot : Contact segmentation, Lead qualification and management, Lead scoring, Campaign analytics, Landing pages, Forms, Emails...
As you can see, most areas of the digital activities of a Marketing Team are covered by HubSpot. That is beneficial because you can do everything from the same place and don't have to jump into multiple tools to finish a simple task. The tool is also super user-friendly, which is a big perk.
It is really important to choose a tool that your teams will use and love. This boosts their efficiency. Like 150 000+ companies, your marketing team(s) will appreciate HubSpot for its user-friendliness and functionalities which will empower them and your business. Coming from using SAP Marketing Cloud, they will see how different the tools are and how much they can do with HubSpot.
We know from experience that marketing teams that were working on SAP find HubSpot better. With Bosch Rexroth, we replaced SAP Hybrid Marketing cloud with HubSpot Marketing HUB, and they are very satisfied by it. Check out a story on a project we made for them here.
Since the announcement of SAP Marketing Cloud going to sunset, Marketing teams have to think about what they will do to replace it. Now is a good time to start planning this change. If you are interested in seeing how Hubspot can support your marketing team, we would be happy to talk about it with you.
Want to know more? Contact us to talk about it.
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