New customer journeys require sales and marketing alignment

By Carl Bouckaert July 7, 2016

INTRODUCTION:

In the digital era, B2B buying behaviour has changed: 50 to 70% of the purchasing..

4 Reasons why SAP C4C customers should consider HubSpot

By Carl Bouckaert June 21, 2016

INTRODUCTION:

 

With the introduction of SAP Hybris Cloud for Customer (SAP C4C) in 2012, SAP..

Challenges integrating CRM with marketing automation tools

By Carl Bouckaert June 6, 2016

INTRODUCTION:

 

In a previous post, we discussed the importance of an integrated customer..

Fundamentals of online lead generation

By Carl Bouckaert May 31, 2015

INTRODUCTION:

This blog post discusses the fundamentals of online lead generation every..

Facebook Lead Generation : How to attract customers with Facebook

By Carl Bouckaert May 20, 2015

INTRODUCTION

Facebook is a platform widely used, so there is a good chance that a lot of..

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